With increased globalization people have seen the need to
increase wealth creation especially within the
underdeveloped Third World. It has also become evident that
neither the government nor the formal sector can supply the
necessary job creation without a sustained effort and
partnerships between all sectors of the economy. One means
of creating work opportunities will be the development of
entrepreneurial and innovative skills within the country.
The creation of such job opportunities by encouraging
entrepreneurial innovation has been well illustrated by
Dana, Korot and Tovstiga (2005:12) in Silicon Valley, Israel,
Singapore and the Netherlands. These authors report that in
the narrow 35 mile by 10 mile corridor within Silicon Valley
6,500 technology enterprises are located. Singapore is home
to almost 100,000 entrepreneurs and had a per capita GDP of
US$42,948.00 during 2004 and an annual growth rate of 8.8%
(Singapore Statistics, 2006).
In addition higher education
has become a prime export commodity of total world services
trade, amounting to a staggering 3% (Grundling & Steynberg,
2006:5). With the increased interest in entrepreneurial
innovation as an economic driver there is a need to develop
expertise within this area. Thus there is a need to develop
entrepreneurial innovation knowledge within higher education
institutions to ensure the maintenance of a competitive edge
in an under developed market. Dana, et al. (2005:10) define
knowledge as “the integration of information, ideas,
experience, intuition, skills and lessons learned that
creates added value for a firm”. In addition Dana et el.
(2005) define innovation as “the process by which knowledge
is transformed into new or significantly modified products
and/or services that establish the firm’s competitive edge”.
It can thus be seen that it is imperative that higher
education in South Africa actively pursue a policy to
encourage entrepreneurial innovation to ensure the creation
of expertise, the development of new industries and the
empowering of students to establish themselves within an
entrepreneurial innovative culture. Higher education will be
required to become a key player in domesticating knowledge
and diffusing it into the economy in order to serve as
engines for community development and social renewal (Grundling
& Steynberg, 2006:6).
Problem statement
The research question under discussion is formulated as
What minimum requirements should be set in an
entrepreneurial and innovation framework in order to support
entrepreneurial and innovation knowledge creation at
institutions of higher education?
Purpose
This article attempts to develop a framework to encourage
entrepreneurial thinking within a higher education
environment, taking into account consideration policy and
infrastructural requirements, knowledge creation
fundamentals and institutional arrangements.
Policy intervention
Policy initiatives within higher education institutions
are essential to establish guidance for entrepreneurs,
funding agencies, industry, labour in general and for
students and institutions of higher education in particular.
From a higher education perspective government as well as
institutional policy requirements will be discussed in
brief.
·Government policies
If this is to be accomplished it will require government
intervention to construct policies which should include the
reduction of taxation in the form of capital gains tax rate,
providing incentives for increased spending on research and
development, encouraging active venture capital markets, an
alteration of the ‘hiring and firing’ labour regulations,
and encouraging the spending on new technology shares (Da
Rin, Nicodano & Sembenelli, 2005:8).
·The higher education institution policies
The higher education institution must provide a working
atmosphere in which entrepreneurship can thrive.
Venkataraman (2003:154) proposes that it is not merely the
injection of capital that enhances the development of
entrepreneurship. Rather, it is the tangible infrastructural
essentials such as capital markets, advanced
telecommunications, sound legal and transportation systems.
In addition, intangible components must be in place. These
intangibles are access to novel ideas, informal forums, role
models, region specific opportunities, access to large
markets, safety nets and executive leadership. As policy
within the institution is developed it must consider and
include a planning process to accommodate these essentials.
Policy must also augment the entrepreneurial culture
within the higher education institution as a new mindset of
students must be established from one of expecting to be
employed, to one of providing work opportunities for others.
Technology licensing offices (TLOs) must be established at
the higher education institutions. Stanford University
sponsored research expenditures of US$391 million generated
25 TLO start ups in 1997 (Gregorio & Shane, 2003:209). An
investment in patent rights by the higher education
institutions will ensure future capital investments into the
institution. Intellectual property (IP) policies should be
framed so as to capture the wealth generated and to
distribute it equitably between investors, partners, the
university and the entrepreneur. Such rewards will generate
future interest for both the investors and the
entrepreneurs. Policies, procedures and network contacts to
capture venture capital must be established.
Research and Development policies in entrepreneurship
must be refined and focused. Currently, the focus of
entrepreneurial research at Tshwane University of Technology
in South Africa falls within the three niche areas of
business clustering, business development and management of
innovation. In each of these niche areas it will be
necessary to develop Masters and Doctorate programmes in
entrepreneurship and innovation. This in turn will mean a
need for the improvement of the staff qualification profile
within these areas. Along with the Masters and Doctorate
programmes, accredited research outputs must be produced in
entrepreneurship and innovation (Grundling & Steynberg,
2006:6). In addition to the Masters degrees in
Entrepreneurship and the Masters degree in Comparative Local
Development, a Masters degree in Cognitive Reasoning should
be considered for the future. Such a course should include a
thorough foundation in finance reasoning along with creative
thinking and business planning.
Institutional structures to be established
The higher education institution will have to establish
itself as a seamless knowledge node into which a variety of
parties can contribute. Parties contributing to such a
knowledge node might include industrial partners,
specialists from industry, relevant government agencies,
foreign investors, community forums, labour unions, academic
specialists, research foundations, funding agencies,
students and potential entrepreneurs. Such a node would
provide the necessary contact between entrepreneurs, funding
agencies, industry and labour. This will ensure exposure of
research and innovative ideas to the relevant parties. It
would also provide a relevant export/import platform for
entrepreneurship within the country. In addition to this,
regular colloquia should be held to allow potential
entrepreneurs to expose their innovative ideas to the
funding agencies. An information network connecting
entrepreneurs to venture capitalists should be established
within this knowledge node.
Such forums would allow industrial partners to present
commercially-oriented research proposals to the higher
education institution which funding agencies in turn would
be willing to fund. Gregorio and Shane (2003:212) also
emphasize the need for the higher education institution to
demonstrate intellectual eminence. It is suggested that
better quality researchers are more likely to exploit
inventions than lesser qualified researchers. The
intellectual eminence also makes it easier for researchers
involved to start enterprises and to exploit their
inventions (Gregorio & Shane, 2003:212). In addition, more
eminent researchers provide a better knowledge base and this
in turn will attract better qualified researchers and
students. To ensure an intellectual eminence of their
outputs, higher education institutions should select
students carefully.
The higher education institution should also encourage
the development of incubators, either close to the
institution or close to the involved industry. This will
certainly influence the start up capital expenditure.
Gregorio and Shane (2003:213) suggest that such incubators
would allow entrepreneurs to “ripen” technologies in close
proximity to inventors and specialists.
The establishment of technology parks could be instituted
at the institution. Dana, et al. (2005:12) report that the
first technology parks were established in the Netherlands.
It is hardly surprising that the Netherlands is one of the
leading nations in promoting entrepreneurship, comparing
favourably with Israel, Singapore and Silicone Valley.
Perhaps such parks could be established in conjunction with
the government and serve to expose students to the
entrepreneurial culture.
Information networks connecting entrepreneurs to venture
capitalists should be established within the higher
education institution. Dushnitsky and Lenox (2004:618)
reinforce this view. Gregorio and Shane (2003:214) also
recommend that in exchange for taking an equity stake in TLO
start-ups the institution should pay patenting, marketing or
other up-front costs. These measures would encourage the
formation of start-up enterprises. Furthermore, locating a
higher education institutional foundation presence in
physical proximity to the enterprises donating the capital
might be an advantage (Gregorio & Shane, 2003:211).
Strategy to develop an entrepreneurial innovative culture
·Re-curriculation of syllabi within Entrepreneurship
programmes
When training entrepreneurs two realms of knowledge
should be recognized, “tacit” and “explicit”. “Explicit
knowledge is easily identifiable, easy to articulate,
capture and share. By contrast, tacit knowledge consists
predominately of intuition, feelings, perceptions and
beliefs, often difficult to express and therefore difficult
to capture and transfer. Of the two, tacit knowledge carries
the greater value in that it is the essence of innovation”
(Dana et al., 2005:10). Perhaps an illustration given by Ali
(2001:339) serves to illustrate the difference between the
skills involved in producing an artifact. The engineer is a
man of action developing mental skills but seldom having the
opportunity to develop manual skills. The craftsman uses his
hands more than his head, tools more than instruments and
rarely uses science or mathematics. Both are geared towards
inventing. The engineer is concerned with ideas and
artifacts, while the craftsman is concerned with the making
of artefacts. The craftsman has no ready made methods and
the technique is devised during the process. The engineer
draws mainly on explicit scientific skills while the
craftsman draws on intuitive, tacit knowledge. This person
is involved in the creation of something new, an innovative
skill. The engineer’s plans and blueprints might well
involve tactic knowledge.
In curriculum design one must recognize the difference
between infrastructure supporting recursive skills which are
typically routine in nature and infrastructure supporting
the nurturing of innovation and making skills. These involve
designing, innovating, communicating in groups, problem
solving, face-to-face communication, idea generation and
group-work (Ali, 2001:41). Brown and Duguid (1991) quoted by
Ali (2001:342) make use of the expression “communities of
practice” to describe the social context for developing work,
learning and innovation. Lin, Li and Chen (2004:4) and
Markman and Baron (2003:291) make use of the term “social
capital” to describe the ability to establish networks of
supporting relationships. This ability is seen as a means of
mobilizing environmental resources to overcome obstacles and
threats within the entrepreneurial process. Others have
noted how important social capital is in the creation of new
business ventures. Lin, et al. (2004:4) recognize the need
for formal and informal funding relationships within the
business environment. Such entrepreneurs are termed
“business angels” for they gain access to required resources,
such as capital investors, suitable distributors and
talented employees from the external environment. Lin, et
al. (2004:6) thus regard social capital as “entrepreneurial
social infrastructure”. Harris, Forbes and Fletcher
(2000:125-126) suggest that planning “dampens” the
entrepreneurial spirit and that emergent problems tended to
be better training triggers than planned approaches. It is
proposed that the learning style for entrepreneurs should be
one using facilitators, learning by doing, interactive
classroom approaches, peer group work, problem solving,
grasping opportunities and holistic approaches. It is
recommended that inputs should be made by outside speakers
and entrepreneurs (Harris, et al., 2000:126). Johnson
(1987:31, in Harris et al., 2000) states that an
entrepreneur’s planned approach to any problem should be
problem awareness, problem diagnosis, the development of
solutions and the selection of a solution. Once again the
need for “an emergent” approach rather than a “planned
approach” is emphasized. In addition, Harris, et al.
(2000:133) emphasize the need for long standing close
relationships in the development of the entrepreneur. Such
partners can share vision, and serve as sounding boards for
ideas and concerns. These relationships are vital for the
development of innovative thinking. The findings suggest
that entrepreneurs must be trained in a less structured way,
which involve group work, class discussions, specialist
input, a concentration of social skills, communicating and
conflict management. The methodology must involve face to
face contact and the developing of lasting relationships.
Another factor that should be written into the curriculum
is the ability to deal with problems that arise and then to
reschedule goals so as to accommodate the new situation.
This is clearly illustrated by Ireland, Kuratko and Morris
(2006:12) showing the presence of internal and external
triggers of corporate entrepreneurship. External triggers
that encourage entrepreneurship arise from developments in
the external environment. These include diminishing
opportunities, rapid changes in technology, labour
shortages, aggressive moves by competitors, change in the
market structure or regulatory threats. Internal triggers
include employee rewards, directives from managers, tension
between staff, problems with cost control, etc. Ireland, et
al. (2006:12). Triggers for entrepreneurship may be summed
up in the statement “necessity is the mother of invention”.
This once again emphasis the need for trainers to
concentrate on the entrepreneurial process rather than the
content, with particular emphasis on change, the unexpected
and resolving problems that emerge within any particular
process.
Markman and Baron (2003:288) regard self-efficacy as an
important success factor in developing entrepreneurs.
Self-efficacy is defined as “the extent to which persons
believe that they can organize effectively, execute actions
to produce given attainments” (Bandura, 1997 quoted by
Markman and Baron 2003:288). Successful entrepreneurs will
have high self-efficacy and tend to believe that their
actions will lead to a successful venture. It is also
suggested that entrepreneurs need to recognize opportunities
from possible businesses. In addition it is suggested that
entrepreneurs need perseverance and need to be able to
overcome adversity and uncertainty. The curriculum should
thus contain training on self esteem, reliability,
perseverance, overcoming setbacks, having a vision, setting
goals and rescheduling if things go wrong.
Boussouara and Deakins (1999:204) suggest that a gradual
approach into a high technology business can be an advantage
in that it allows time to develop contacts, strategy, and
networks as well as gives time to acquire funding and
income. The latter authors emphasize the need to acquire
market-based knowledge for a successful business (Boussouara
& Deakins, 1999:205). It is thus recommended that networks
and external business agents present relevant market
research to the trainees. These findings should be
brainstormed and shared in the larger group.
Conclusion
In this article an attempt has been made to develop a
framework for the development of entrepreneurial thinking
within a higher education environment. This framework needs
to be supported by government policy initiatives and include
taxation incentives for entrepreneurs, encouraging
investment in research and development, incentives for
industry for active venture capital and alterations to the
labour law to accommodate small entrepreneurial industries.
In addition techno-parks should be developed in conjunction
with government to expose students to the entrepreneurial
culture.
Research should be done within the business development
niche area to investigate these policies and communicate the
needs to government. If government officials are
participating in the knowledge node it might provide the
necessary exposure to government.
Policy initiatives from within the higher education
institution should establish the knowledge node which should
include academic specialists, research foundations, relevant
government officials, industrial partners, specialists from
industry, foreign investors, community forums, labour
unions, funding agencies, students and potential
entrepreneurs. Information networks connecting entrepreneurs
to venture capitalists should be established within this
knowledge node. Intellectual Property policies should be
developed by the business development niche area to ensure
that possible TLO start-ups within the higher education
institution are protected and that patenting, marketing or
other up-front costs are paid by the higher education
institution or associated enterprises. The higher education
institution could liaise with the Innovation Hub established
in conjunction with the CSIR. A cooperation agreement could
benefit both parties. Research should be carried out by the
business clustering niche area to select the most
appropriate combinations and networking within the knowledge
node.
To ensure intellectual eminence the correct researchers,
academics and industrialists should be chosen within the
entrepreneurship cluster. Incubators and TLOs should be
founded to “ripen’ developing technologies and to form small
innovative industries. Research within this area could be
done by the niche areas business development and management
of innovation.
A funding agency for the entrepreneurship innovation
(previously termed the institutional foundation) could be
located close to the industry partners for fundraising. All
three niche areas should be actively networked with
industries on an ongoing basis, communicating needs and
proposals.
A teaching strategy should be developed to foster tacit
knowledge development. Group work, problem solving, idea
generation, innovating, designing and face to face
communication should be extensively used. Smaller classrooms
need to be utilized allowing for group work. Curricula
should include topics like self efficacy, perseverance and
the need to overcome adversity. In addition market-based
knowledge should be presented by specialists from the
industry on an ongoing basis. Networking should be a normal
part of the curriculum and will allow venture capitalists to
be connected to the innovations developed within the
knowledge node.
If South Africa and institutions of higher education do
not see the need to develop entrepreneurship within all
communities, people may be delegated to a life of poverty,
with no opportunity to work or to develop South Africa’s
rich natural resources for future generations.